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Local lifestyle brand for women debuts new logo alongside latest collection

Proudly South African clothing label, Signature by Des (formerly known as Signature Clothing) recently debuted a fresh new logo to coincide with the launch of their latest winter collection. “The new logo represents both mine and the brand’s personality – bold and expressive, says Desiree Hutchison, founder of Signature by Des. It’s unique and personal, just like a handwritten signature.”

Encompassing this season’s latest trends, the ready-to-wear collection consists of transitional, loose silhouettes; in soft fabrications for added luxury and comfort.

“The current collection comprises of transeasonal staples, says Desiree. In terms of silhouettes and colours, items can be worn between seasons and therefore seen as investment pieces rather than seasonal items.”

Romance is reimagined with feminine styled shirts and longer length dresses with pintuck and smocking detailing in soft georgettes, viscose lycra and rayons designed to flatter the figure as they drape.

Combining fashion and function to create a stylish and comfortable look, athleisure concepts; harem pants and this season’s essential layering piece, the ubiquitous bomber jacket have been created in luxe fabrications; soft satin and luscious velvet adding interest to any ensemble. The range also includes versatile and easy-to-wear everyday tops, bottoms and knitwear – the essential building blocks to a causal and modern wardrobe.

In addition to the timeless neutrals such as white, grey, navy and of course the ever so faithful black, the collection’s palette features a variety of staple pieces in romantic soft creams and pinks, pops of floral and bohemian inspired prints and the coveted military inspired shade khaki.

In conjunction with their new collection, Signature by Des has also launched their latest winter sleepwear range. The line consists of classic and timeless silhouettes; buttoned down piped long sleeve tops and matching bottoms following the same colour palette as their ready-to-wear collection. Made from luscious fabrics, the new sleepwear range is the epitome of style, comfort and luxury. Easily transitional, tops and bottoms can be mixed and matched with other sleepwear pieces and/or worn with casual separates (thanks to the ongoing pyjama dressing/loungewear trend). 

To shop this season’s signature styles, visit www.signaturebydes.co.za



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